Here you get to work things out. Whereas first quarter you worked on conceptual matters, here you get to work on persuasive ones. Rhetorical Distance means “the space between the speaker and the audience.” Knowing your Rhetorical Methods will allow you to close that gap. Here we begin talking about strategies that persuade the reader to follow you. We do this in conjunction with our study on Pop Culture and marketing. See of you can connect some dots as we do it.