Blog 3.3 - Logos


To make an argument persuasive, you need to be in dialogue with your readers, using your own character (ethos) to demonstrate that you are a reasonabile, credible, fair person and appealing to your readers' emotion (pathos), particularly their sense of right and wrong.  Both types of evidence -- statistics, facts, observations -- to advance your claim.  {The} type of evidence you use is determiend by the issue, problem, situation, and reader's expectations.  As an author, you should try to anticipate and address reader's beliefs and values.  Ethos and pathos are concerned with the content of your argument; logos addresses the form and content."

                                       CFI, 386

Logos — Position Yourself

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      The easiest (and best) way to control a conversation is through DEFINITION.  When you define the terms of an argument, you get the opportunity to prove yourself on your own terms.  In terms of writing, you can write using one of several tones, but the primary three look like this:

       1. Formal — sound like a college professor

       2. Didactic — sound like a mother pestering their child

       3. Conversational — sound like your friends in the locker room

Tone, to a large extent, is determined by voice, two of the most prominant being: DIALECTIC WRITING (where you consider both sides before coming to a conclusion) and INVECTIVE WRITING (where you steamroll the opposition).  A each requires different strategies, and all are determined by your decision to use one or the other.

For this blog, watch the assigned video below

        For Girls: Still Figuring it Out - Gevinson

        For Guys: How Movies Teach Manhood - Stokes  

Then, write a response in which you take over the conversation that starts with the line, “So this is manhood/womanhood” (choose one, depending on your video).

       1. DEFINE the terms of the argument

       2. Choose Your TONE 

       3. Choose your VOICE

Whatever you choose, make sure you are balancing your voice with that of the author.  The minute you take a side, determine whether you agree/disagree and start the conversation appropriate to the context. (For instance, if you agree, there isn’t much room for INVECTIVE)


© Jeff Thomas,