In marketing terms, reframing means “altering the discussion.” In the coming weeks, you will be creating and shifting several discussions, not because they need to be re-worked, but because you need to persuade your customer.
Let’s start simple: read the brief article below, and watch Rory Sutherland explain how reframing a discussion can lead to motivation. Then, in the box provided, write a Rebuttal to the article’s argument — don’t make an enemy out of the writer, just reframe his discussion and gently persuade him according to Sutherland’s principles (be sure to cite them when you use them — embed).
Before doing this, read over the 12 Ego Artchetypes and, as you write, try and classify/re-frame the discussion accordingly.
Sweat the Small Stuff, Rory Sutherland
Saying Goodbye to My Child, Michael Gerson