Pathos appeals to share values and emotions/. Sometimes this type of appeal is obvious, as in requests for charitable donations hat feature heart-wrentching stories and images. Even texts that are relatively objective and that emphasize appeals to logos, as mcuh academic writing does, nevertheless draw on and convey emotional appeal. An academic argument that uses formal disction and presents good reasons and evidence is sending readers a message based on paths: 'This message is much to important for me to treat it frivolously. It requires the attention that only reasoned argument can give.
Pathos — Sucking Them In
Ever been called pathetic? We mean it to be an insult, but it probably is more just like saying, "you're emotional," and we don't often take emotion seriously, do we? Yet, when it comes to advertising and argumentation, we resort to it all the time.
In this exercise, watch the following video: Virginia Postrel: On Glamor (about 19 minutes long). After watching it, do two things:
1. Write a letter to Postrel
2. Start the Letter “I’ve Seen This Before . . ."
Within the letter, write your Major Claim IN ALL CAPS. As you write, alternate your insights with her’s: use examples from your experience to make the connections.
- Formal: When talking about ________, you say “____________________” (their words)
- Paraphrase: You say ____________________________(your words)
- Embedded: Beauty is relative, and it is “_______________” if we look at it from the media’s perspective (using their words to emphasize your ideas)