Discovering Worlds Past and Present
In marketing terms, reframing means “altering the discussion.” In the coming weeks, you will be creating and shifting several discussions, not because they need to be re-worked, but because you need to persuade your customer.
Let’s start simple: read the brief article below, and watch Rory Sutherland explain how reframing a discussion can lead to motivation. Then, in the box provided, write a Rebuttal to the article’s argument — don’t make an enemy out of the writer, just reframe his discussion and gently persuade him according to Sutherland’s principles (be sure to cite them when you use them — embed).
Before doing this, read over the 12 Ego Artchetypes and, as you write, try and classify/re-frame the discussion accordingly.
Sweat the Small Stuff, Rory Sutherland
Saying Goodbye to My Child, Michael Gerson
© Jeff Thomas, email@example.com